HVAC leads for replacements and new installs
Service calls keep the lights on, but replacements make the year. We aim your ads at homeowners with aging systems and run them ahead of peak heat and cold, so the requests arrive while you still have room on the schedule.
The HVAC jobs we advertise for
- AC and furnace replacements
- Heat pump installs
- Ductless mini-splits
- Maintenance plan sign-ups
- Indoor air quality upgrades
What the lead form asks
- Do you own the home?
- Is your system working right now?
- About how old is the system?
- Are you looking to repair or replace?
- Best number to reach you (verified by text)
Every answer is in the text you receive, so you know what the job is before you call.
Ads that look like your work, because they are
Homeowners scroll past stock photos. They stop for real crews, real houses and real results. These are the HVAC ads that tend to earn the click:
- Old unit out, new unit in: a short install time-lapse
- Your tech explaining one sign a system is near the end
- Financing or rebate offers you actually honor
- Clean, uniformed crew photos that build trust before the visit
When we push budget
Replacement demand follows the weather. We build creative and audiences in the shoulder season, then scale budget as the first heat wave or cold snap arrives.
What it costs
One flat management fee per month. No setup fee, no commission on your jobs, no markup on ad spend. Ad spend is billed by Meta directly to your card, so you always see exactly what was spent.
Exclusive by area
One company per trade in each service area. Your leads are never shared or resold.
Questions HVAC companies ask
Can you separate emergency repairs from replacements?
Yes. The form asks whether the system is working and whether they want a repair or a replacement. Both answers are in the text you receive, so whoever calls back knows what kind of call it is before dialing.
Will you advertise heat pump rebates?
If you offer them and can honor them, yes. We only advertise rebates, financing or discounts you confirm in writing. Meta and homeowners both punish offers that turn out not to exist.
We already run Google Ads. Why add Facebook?
Google catches people who are already searching. Facebook and Instagram reach homeowners a few weeks earlier, when the system is getting loud or the bill spiked but they haven't searched yet. The two work well together.
We also run lead ads for
Roofing
Replacement, repair and inspection requests, filtered by roof age and ownership.
Plumbing
Water heaters, repipes and sewer lines: planned jobs worth the drive.
Landscaping and turf
Yard makeovers and artificial turf, qualified by square footage and budget.
Concrete and hardscape
Patios, pavers, driveways and retaining walls, filtered by size and timeline.
Remodeling and ADUs
Kitchen, bath, addition and ADU requests, qualified by budget before you drive out.
Is your area open for HVAC?
We work with one company per trade in each service area. Tell us where you work and what you do, and we'll tell you honestly whether lead ads make sense for you.
- Flat monthly fee
- Month to month
- Your ad account, your data